Delhi, July 2021: Spread across 1900 square feet in the heart of the capital, Fabindia unveils its first ever home & lifestyle concept store at Khan Market, today. Created and curated with a vision to offer a holistic lifestyle experience, this new store is a pure vision etched with impeccable detailing and decor sensibilities.
Aligned into a picture-perfect setting, the store offers you many ways in which you can imagine your living and dining spaces, kitchen, kids’ room, entertainment sections of the house to bath, lounge and the most important in today’s time – home office set-ups. And if that wasn’t enough, through their Interior Design Solutions (IDS) service, the brand inches even closer by offering an expert’s help on-ground to ensure you walk away having made the most informed purchases.
Sharing her joy on occasion, Dipali Patwa, Group Head of Brand and Community, expressed, “Home is where the heart is, and creating flexibility and adaptability in one’s own home has now become the new norm.Embracing the work from home, schooling from home, shopping from home; to outdoors in, from green to clean and filling it with enjoyable experiences is how most of us are going to enhance our spaces that we inhabit.Post-pandemic home lifestyle and design is all about creating comfortable, personalized, inspiring spaces and the desire to use every room in your house than ever before. To refresh and revaluate the way we live and cohabitate, here comes Fabindia’s first HOME &LIFESTYLE STORE, to cater to all your needs. We are excited to embrace and redesign our homes to be spaces of living and learning, play and productivity. As we usher in the new era, where our homes will be relaxing retreats and functional productive workspaces at the same time, Fabindia has got you covered with the launch of this new home lifestyle concept store and all that it has to offer.”
With a 61-year legacy, 312 stores spread across India and 14 international stores, the brand is India’s retail platform for a wide range of products produced by artisans living largely in rural areas. With an endeavor to blend indigenous craft techniques with contemporary designs, the vision with this new store, too, is to offer affordable and aesthetically handcrafted products made of natural materials and fibers.
In view of the current Covid-19 scenario, the outlet ensures a safe customer experience through their strict hygiene practices. While, all Government guidelines and protocols are followed, the store associates ensure a detailed sanitizing regime is maintained to disinfect every area and item in the store with Hypochlorous Acid (HOCL). Additionally, constant body temperature checks are maintained using a contact-less thermometer alongside everyone standing equipped with masks, gloves and face shields that they wear at all times at work.
Operational from 10 am to 8 pm, this new concept store is determined to stimulate your senses, engulf your imagination and lead you to a land of home and delight.
Fabindia was founded by John Bissell as a home furnishing company in the year 1960. 16 years later, the brand saw its first retail store in Greater Kailash- New Delhi. Bringing forth indigenous craftsmanship with contemporary designs, Fabindia carries a 61-year legacy, spanning 312 stores across the country and 14 international outlets.
An amalgamation of aesthetics and affordability, the brand is a celebration of India and its aesthetics, posing as the country’s largest private platform for products made from traditional technique, skills and hand-based processes.
Fabindia links over 55,000 craft-based rural producers to urban markets, creating employment for artisan while preserving the country’s traditional handicrafts. Staying relevant to the times, Fabindia is committed to serving its customers better through changing needs.
Their product range extends from a large variety of apparel for men, women, and children to home furnishings, furniture, gifts, jewellery, organic food, and personal care products.