Mumbai, June 3, 2019: Staying true to its CSR theme of ‘Ek India Happywala’, Sony Pictures Networks India (SPN) took a step forward and reached out to the interiors of drought hit Maharashtra to address the issue of potable water. With a vision to build a better society, SPN’s CSR programme is built around three pillars; empowerment, education and environment. Focused on creating a safe ecosystem, this project falls under the ‘environment’ pillar of SPN’s CSR programme.
As a part of this project, SPN reached out to over 180 drought hit villages across Maharashtra. Water tankers were sent to the interior regions of Maharashtra to provide access to safe drinking water in over 180 villages and reached out to over 85000 people. With this initiative, SPN provided each of the drought affected villages with over 12,000 litres of potable water. This project was activated across districts like Latur, Wardha, Amravati, Dhule, Jalna, Beed, Osmanabad and Nanded.
Through its endeavors, Sony Pictures Networks India (SPN), has always aimed at empowering communities and creating a positive impact in the ecosystem. This initiative is one of the many steps taken by the network to support the creation of a sustainable environment. SPN is committed to co-creating India’s social development agenda through its focus on various areas of social impact.
Rajkumar Bidawatka, Head CSR, Sony Pictures Networks India (SPN):
“At Sony Pictures Networks, we are always striving to build a better society through our corporate social responsibility programme. The main goal of this project was to contribute towards building a better life for people by creating access to a basic necessity such as water. This initiative is a step forward in our endeavor to support and help build a sustainable society.”
About Sony Pictures Networks India (SPN)
Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.
SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; AXN and AXN HD, the channels showcasing the best in Reality, Entertainment and Drama; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV – the digital entertainment VOD platform; SPN Productions, the networks’ film production arm and StudioNEXT the independent production venture for original content and IPs for TV and Digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.
The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the ‘Aon Best Employers India’ Award in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India and adjudged one of India’s Great Workplaces by the Great Place To Work® Institute.
Sony Pictures Networks India Private Limited is in its 24th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India