TAASIR :- S M HASSAN -27 SEPT
Dev Mojraj 27 Sep 2024
Delhi, 27 September,2024: Hamdard Foods India, a legacy brand known for its commitment to purity and wellness, proudly announces the appointment of celebrated actress Aditi Rao Hydari as the new face for Hamdard Honey. “The No Compromise Honey” campaign featuring Aditi Rao Hydari is rolled out across media, showed how Hamdard becomes the inspiration for her in not compromising on anything in life. The campaign in an endearing manner highlights the importance of quality and purity while choosing Honey.
The timeless beauty and gracious demeanor of Aditi Rao Hydari beautifully captures the essence of Hamdard Honey, a product deeply rooted in heritage, purity, and nature. Hamdard Honey, with its natural goodness, is ideal for daily use, providing a wholesome and healthy addition for everyday routine. The brand continues its strong commitment to supplying the finest, highest-grade honey, brimming with natural goodness.
The campaign idea “No Compromise” connects well with Aditi, she is shown with her uncompromising dedication to excellence in every aspect of her life. From her professional pursuits to personal well-being, leisure, relationships, and dietary choices, Aditi never settles for anything less than the best. Hamdard Honey becomes a symbol of the No Compromise’ philosophy, seamlessly integrating into her routines as a natural, pure, and high-quality choice. Through vibrant and dynamic visuals, the TVC emphasize the product’s purity and versatility, aligning it with Aditi’s unwavering standards, underscoring that when it comes to health and taste, Hamdard Honey is the ultimate, ‘no compromise’ choice.
Aditi Rao Hydari brings an unparalleled authenticity and grace to this film. Her genuine lifestyle aligns perfectly with Hamdard Honey’s values of purity and quality.
The film candidly shows real moments of her enjoying Hamdard Honey in her daily routine.
Aditi’s belief in Hamdard Honey stems from over 100 years of trust, purity, and quality assurance that the brand has cultivated. Her effortless charm and sincerity makes her the ideal ambassador, reflecting how Hamdard Honey plays an integral role in her health and well-being. Her involvement ensures a relatable and inspiring narrative, showing that true beauty and health come from making uncompromised, natural choices.
Commenting on her association with Hamdard Foods, Aditi Rao Hydari said, “I am honoured to be a part of the Hamdard family. Hamdard Honey has been a staple in my home, known for its unparalleled quality and purity. I am thrilled to represent a brand that resonates with my values and commitment to a natural and healthy lifestyle.
I am sure through this campaign, we will be able to reach my fans and influence them to incorporate Hamdard Honey in their daily routine. Today, it is important that we focus on overall health. Hamdard Honey has always stood for quality and purity and has constantly nudged us to adopt Honey in our daily diet, be it by way of having Honey with green tea every morning; as an additive in food and our breakfast; or as a replacement for sugar. Hamdard Honey assures us of high quality, and the purity of Honey.
For more than a century, Hamdard Foods has paved the way in the development of natural health and wellness products. The finest apiaries provide their honey, so every drop is naturally infused with the essence of the plants. Hamdard Honey now hopes to appeal to a wider range of consumers, particularly those who appreciate authenticity, wellness, and good health.
Mr. Hamid Ahmed, CEO of Hamdard Foods India, expressed his enthusiasm about the collaboration, stating, “We are delighted to welcome Aditi Rao Hydari to the Hamdard family. Her association with our brand is a perfect blend of tradition and modernity. Aditi’s commitment to health and wellness aligns seamlessly with our vision of delivering pure, natural products to our consumers. We believe her influence among youth will help us reach new heights and inspire more people to embrace the goodness of Hamdard Honey in their lives.”
A significant turning point in Hamdard Foods’ efforts to increase its market share in the food and beverage domain has been accomplished with the partnership with Aditi Rao Hydari. Her broad appeal and influence will aid in highlighting the advantages of Hamdard Honey and inspire more customers to use this all-natural product in their daily lives.
Hamdard Honey TV Commercial Link: https://www.youtube.com/watch?v=8uG2KoMWjAA
About Hamdard:
Hamdard Foods India is an iconic institution, with heritage brands like RoohAfza. Recognized on a legacy of trust and quality, the group company was established in 1906. It’s largest brand RoohAfza has a 50% market share in its category and is a household name across the market.
In recent years, Hamdard has expanded its portfolio with the introduction of new products like milkshakes, lassi, fruit juices, RoohAfza sugar free variants, coconut water, glucose beverages, and others.
Hamdard also entered into food categories by launching range of spices (Hamdard Khaalis), saffron, edible oil (Olive Pomace oil, Mustard Oil), Honey, Soya Chunks, vermicelli etc. The brand has a significant presence in its core market across North India. It is gradually expanding its reach across all channels of business in India and overseas.
For more details, visit Hamdard www.hamdard.com