India’s Largest Regional Influencer Campaign Marks Its Next Stop in the Heart of Mizoram
Aizawl, April 11, 2026: Oriflame Presents WhosThat360 North East Influencer Yatra arrived in Aizawl today, continuing its journey across Northeast India as the country’s largest regional influencer campaign. The activation was hosted at Millennium Centre, Upper Bazar, Dawrpur, Aizawl, where more than 500 students, beauty enthusiasts, and local influencers came together for a full day of creativity, commerce, and community.
Attendees experienced live beauty masterclasses, skincare workshops, creator auditions, and hands-on product discovery sessions, all powered by the Oriflame Beauty and Wellness Partner Truck. The interactive truck experience allowed participants to explore, test, and engage directly with Oriflame’s premium range of skincare, cosmetics, and wellness products in an immersive setting.
The Yatra is designed to empower creators, students, and women across beauty, fashion, food, travel, wellness, and lifestyle, offering them not just a platform for visibility but a path to entrepreneurship. Through Oriflame’s Brand Partner program, participants can start their own business, earn flexible income, and build an independent source of revenue while promoting high-quality products.
WhosThatNEStar: Where Talent Gets Its Stage
Central to the Yatra is WhosThatNEStar, an open talent hunt welcoming singers, dancers, comedians, spoken word artists, and content creators to showcase their abilities. Top performers from each city will be shortlisted for the grand finale at the North East Creator Awards in Kolkata on May 10, 2026, where over 200 leading digital creators, brand partners, and media representatives will convene.
Having already visited Shillong, Agartala and Aizawl, the Yatra now moves forward to Dimapur, Kohima, Guwahati, Nagaon, Dibrugarh, Itanagar, Darjeeling, Siliguri, and Durgapur, before concluding in Kolkata.
About Whosthat360
WhosThat360 is India’s first and fastest-growing influencer content platform, covering news, milestones, and developments across the creator ecosystem. Known for large-scale IPs including the WhosNext Influencer Awards and the National Talent Hunt, it is the go-to destination for everything in India’s creator economy.
About Oriflame
Founded in 1967, Oriflame is a global beauty and wellbeing company present in over 60 markets. With a modern social selling model, Oriflame empowers over 3 million Beauty Entrepreneurs worldwide through a flexible micro-entrepreneurship approach. Recognized as a European Climate Leader by the Financial Times and Statista for five consecutive years, the company remains committed in India to enabling women’s financial independence and promoting holistic wellbeing.